Indeed, that is right. Elon Musk tweeted on Saturday, July 15, 2023 that Twitter's promotion income is down half and income is negative. He said that Twitter needs to arrive at positive income before it can do anything more.


This is a huge drop in promotion income, and it's not satisfactory why it's working out. A few potential clarifications include:


The worldwide monetary log jam is prompting lower publicizing financial plans.

Twitter is confronting expanded rivalry from other virtual entertainment stages, like TikTok and Meta's Strings.

Twitter has been enduring an onslaught for its treatment of deception and disdain discourse, which might have driven a few promoters to pull their advertisements.

Anything the explanation, the drop in promotion income is a significant issue for Twitter. The organization's plan of action is intensely dependent on publicizing, and assuming promotion income keeps on declining, Twitter could confront monetary challenges.


Likewise important Twitter's stock cost has been declining since Musk reported his expectation to purchase the organization. As of July 15, 2023, Twitter's stock cost is down around 60% from its top in April 2022. This proposes that financial backers are worried about Twitter's future possibilities.


It is not yet clear the way in which Musk will resolve the issues confronting Twitter. In any case, obviously he has a difficult, but not impossible task ahead.